B2B Marketing, Werbung und Commerce

Business to Business – Unternehmen

The Implications of a New B2B Marketing Framework

The Implications of a New B2B Marketing Framework
B2B marketing trends like the maturation of marketing automation software and the rise of inbound marketing drove notable M&A and VC transactions throughout 1012. Eloqua was acquired for $ 871 million, Pardot for $ 96 million, Marketo raised $ 50million …
Read more on Chief Marketer

New Australian B2B Content Marketing Research Released
Firstly, it's so great to see some Australian specific research, finally, and even better to see B2B called out specifically. The research cites the findings of 139 Australian B2B marketers. New Australian B2B Content Marketing Research Released image …
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Russia's Gruzobzor Raises M For Its B2B Platform For The Transportation
Gruzobzor, which roughly translates to “cargo overview” in Russian, has announced that it's raised $ 1 million from Runa Capital and the startup's founders. It offers a cloud-based service targeted at the transportation industry to enable carriers …
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B2B Firms Embrace Content Marketing Despite Misgivings

B2B Firms Embrace Content Marketing Despite Misgivings
You're not alone — marketing is a make or break function in the B2B sector. Specific marketing strategies vary from one firm to the next, but according to a recent report, nearly all B2B firms now integrate some form of content marketing into their …
Read more on Small Business News from Gaebler.com

Extraprise Announces Partnership With NetProspex To Extend B2B Data
The partnership will allow Extraprise's B2B clients to fill gaps in their marketing database through targeted lists, improve record completeness through append services, assess the current quality and targeting patterns of their marketing database, and …
Read more on The Herald | HeraldOnline.com

Tradett.com Introduces New B2B Promotion Model
HANGZHOU, China, Oct. 31, 2012 — /PRNewswire/ — Tradett.com, one of the world's leading B2B trade websites, is now changing the traditional B2B model all over the world. The introduction of the three-in-one integration of WBS (Website + B2B + SEM) as …
Read more on The Herald | HeraldOnline.com

Video Comment: Jayme Soulati on B2B and CM's 2012 Social Marketing Survey

Video Comment: Jayme Soulati on B2B and CM's 2012 Social Marketing Survey
… 2012 Social Marketing Survey. Advertisement. Jayme Soulati, president of marketing agency Soulati Media, discusses the findings of Chief Marketer's 2012 Social Marketing Survey with a special focus on what B2B marketers should glean from the results.
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B2B Marketing is Easy. Listen!
If B2B marketing is easy, why are plenty of good companies losing market share to savvy newcomers or not realizing their full potential? Do they have an over-complicated marketing strategy and not realized how easy B2B marketing really is? Or was the …
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Traxpay Powers Real-Time Payments for B2B Marketplaces
Using the Traxpay platform, B2B digital marketplaces can offer their business customers the option to easily and instantly settle financial transactions after an electronic purchase. In turn, B2B digital marketplaces are able to provide frictionless …
Read more on PYMNTS.com

New B2B Inbound Marketing Blog is Here

New B2B Inbound Marketing Blog is Here
The inbound marketing model works great especially when coupled with B2B (business-to-business) transactions. Since B2B involves larger orders than B2C (business-to-consumers), the capacity for generating a huge return on investment is very high.
Read more on PR.com (press release)

Creating a B2B Internet Marketing Strategy: Part 2
In Creating a B2B Internet Marketing Strategy: Part 1, we suggested six steps to creating an Internet marketing strategy as listed below. After covering the first two steps, this article will cover blog creation and marketing offers, to be followed by …
Read more on TopTenWholesale News

B2B Industrial Packaging's Equipment Repair Facility Gets Major Upgrade
It's nearly impossible to find a reliable, efficient and expert source for packaging tool repair –one of the reasons that B2B Industrial Packaging's tool repair facility has been so busy and just announced a major upgrade. Addison, IL (PRWEB) June 26 …
Read more on San Francisco Chronicle (press release)

UFI OPEN SEMINAR SHENZHEN: NEW INFRASTRUCTURE FOR INDONESIAN B2B EVENTS

UFI OPEN SEMINAR SHENZHEN: NEW INFRASTRUCTURE FOR INDONESIAN B2B EVENTS
Setiabudi told delegates that with the venues in development, he would like to see the halls start booking up with international B2B events. "Currently there are too many B2C exhibitions," he said. "Indonesia needs more B2B and it is up to us to get …
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Marketing/Sales Alignment: Putting the Whole Puzzle Together
By David Dodd, Published February 23, 2012 There's no longer any doubt that a high-performing B2B demand generation system requires a coordinated effort by both marketing and sales. Changes in the attitudes and behaviors of buyers have made it …
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3 Examples of Solid B2B Social Business Strategies
B2B success is built on relationships with customers, just like B2C. While you may not see them in the mall (actually, you do…), professionals engaged in B2B ventures gather together based on common lifestyles, passions, and causes just like anyone …
Read more on ClickZ